Distribution Post No.2

I would be developing a digital strategy and learning to design and implement digital distribution for my brand online. Then, readers will be able to read my magazine anytime and everywhere, which is a really valuable advantage. A good formula for success is a Good Distributor, Digital Platforms, Celebrity Endorsements, Specific Goals, Audience Building, and Knowledge of the Marketplace. Using these methods to publish/distribute my magazine ins tore and on the web would make my product successful.

Digital magazine distribution is an entirely different than regular distribution on paper. Digital copies are easier to produce and do not include distribution costs such as shipping and postage. Also, digital editions have the advantage of being current and are therefore most appropriate for time-sensitive materials.  The prevalence of apps to read digital editions on mobile devices makes digital a popular platform for those who prefer the convenience of anytime, anywhere access.While, digital distribution has become very popular, there is still a large market for print. Some readers prefer the look and feel of large glossy pages, the experience of turning the pages, and the portability and shareabililty of printed magazines. Digital newsstands have sprung up, allowing readers to purchase single copies, subscriptions, and download sample articles or issues. 

A case study (Feb. 10, 2016) on Allrecipies magazine illustrates that they create efficiency and they drive performance with the Social Flow Publisher Platform. Allrecipes.com, the world’s largest digital food brand, is a food-focused social network helping home cooks further their food passions and achieve everyday food goals. The site is among the ten largest social sites receiving more than 1.3 billion visits annually. The digital content has a coordinating print magazine showcase the best content from the site.  This social media distributor has shaped them a lot. Their team saw increased engagement success with their posts. In the past, they had looked to paid social advertising to amplify post-performance when needed. With SocialFlow, they were able to achieve better results organically, minimizing the need to invest in paid promotion. This freed up the budget that could be spent elsewhere. All performance indicators are significantly up since on boarding the SocialFlow Publisher Platform.

Allrecipes Magazine's December/January 2017 Issue Is The Largest To Date The New Issue Marks a Major Brand Milestone for Allrecipes Across Multiple Channels. The Allrecipes brand has seen tremendous growth across multiple channels in 2016, including the launch in October of the Allrecipes Dinner Spinner television show. Originally launched in 2013, Allrecipes magazine is the magazine industry's first large scale digital-to-print brand extension. Published six times per year, the magazine has grown rapidly from a 500,000 rate base at its 2013 launch to 1.3 million today, and now reaches an audience of 7.6 million. Allrecipes magazine combines the brand's digital insights with editorial expertise to inspire readers with the best of Allrecipes.com.

They use a distribution agency called Meredith Corporation. This corporation has been committed to service journalism for more than 110 years. Today, Meredith uses multiple distribution platforms - including broadcast television, print, digital, mobile and video - to provide consumers with content they desire and to deliver the messages of its advertising and marketing partners. Meredith's National Media Group reaches more than 100 million unduplicated women every month. Meredith is the leader in creating and distributing content across platforms in key consumer interest areas such as food, home, parenting and health. Meredith's Local Media Group includes 17 owned or operated television stations reaching 11 percent of U.S. households. Meredith's portfolio is concentrated in large, fast-growing markets, with seven stations in the nation's Top 25 and 13 in Top 50 markets. Meredith's stations produce nearly 700 hours of local news and entertainment content each week, and operate leading local digital destinations.

I would incorporate their methods into my product. I would use a social media distributor to get more engagements on my posts. I would also use a their similar distributors so my magazine could be represented by television shows and other broadcasting forms of media.