Target Audience Research Magazine 2
Magazine 2: Clean Eating Magazine
Clean Eating claims to take you beyond the food you eat, exploring the multitude of health and nutritional benefits that can be yours when you subscribe to a clean lifestyle. They say that clean eating is all about consuming whole foods in its most natural state, or as close to it as possible. Their goal is to target all kinds of people, but specifically people who are looking to eat healthy. They provide recipes to do this and use this persuasive language on their websites and social media to advertise to customers. They use the words "health" and "nutritional benefits" which sounds good to the reader. The social class would be more of a middle to higher class because they would be able to afford to live the healthier lifestyle and be able to buy all the ingredients to make the food.
Their target audience is similar to mine because they both magazines want to target to audiences who are older and who want to eat healthy and maybe lose weight. My magazine and Clean eating magazine both want to provide the best tools for the audience so they can live a healthier lifestyle. Both magazines don't target a particular gender or a particular age. Usually, people in their late 20's and older would pick up this magazine.
They market their production through many forms of social media. They also want people to subscribe to their page and have a subscription to get the magazine in the mail. They would also be able to have full access to them online. They even mention where you can find the magazines in stores, such as, Whole Foods or Publix. They have an "advertise with us" page on their website as well. They contiue to mention that the Clean Eating magazine is an excellent platform to reach a passionate, affluent audience interested in pursuing a healthy lifestyle through the food and products they buy. They also state that they have great content in both the printed and online magazines and that Clean Eating is a trusted resource for healthy recipes, interesting tips and distinguishing eating and cooking ideas not found anywhere else. They also said that they offer a multi-platform advertising approach to assist their company in delivering its marketing and brand messaging to their targeted audience.
This is a cover of one of their magazines. they use lots of color and intriguing text to catch the audience's attention.They use persuasive techniques to get the readers to buy their magazines. They use appeals such as logos and pathos. With pathos they want to appeal to the customers emotion, so they can thoroughly understand that this magazine wants to help them and will be able to with the recipes provided in the magazine. Also, many facts and other logical comments are used throughout their page and social media to advertise and convince the targeted audience. Their persuasive techniques aren't only used through their words, but through their imagery. They use pictures of food on almost every page so it can noticed by the audience. The prepared and organized meals always look delicious and will catch the eye of the audience which could help convince them that the magazine will help them to live the healthier lifestyle they always dreamed to have.
The form of media that they use is a large variety, They use print and digital. For my magazine, I would market it through my website and social media pages. I think this is a smart way to advertise it because technology has become such as huge advancement and with our generation everyone is on social media or uses the internet. Also, technology is easily accessible and cheaper than print.
They even have a website that specifically uses marketing strategies. It is an "aimmedia" page and on it they give a description and list their aims of the magazine and then have several links including, media kit, visit website, contact, subscription help, and subscribe.
On their Instagram page they have pictures of the meals that the people can make. They state what the meal is and they tell the audience that if they want to see the recipe they have to click the link in their bio to go onto their online website. This is a good strategy to use because then there is more of a chance that they will get a subscription to the magazine.
They do the same thing on their Facebook page.
Clean Eating claims to take you beyond the food you eat, exploring the multitude of health and nutritional benefits that can be yours when you subscribe to a clean lifestyle. They say that clean eating is all about consuming whole foods in its most natural state, or as close to it as possible. Their goal is to target all kinds of people, but specifically people who are looking to eat healthy. They provide recipes to do this and use this persuasive language on their websites and social media to advertise to customers. They use the words "health" and "nutritional benefits" which sounds good to the reader. The social class would be more of a middle to higher class because they would be able to afford to live the healthier lifestyle and be able to buy all the ingredients to make the food.
Their target audience is similar to mine because they both magazines want to target to audiences who are older and who want to eat healthy and maybe lose weight. My magazine and Clean eating magazine both want to provide the best tools for the audience so they can live a healthier lifestyle. Both magazines don't target a particular gender or a particular age. Usually, people in their late 20's and older would pick up this magazine.
They market their production through many forms of social media. They also want people to subscribe to their page and have a subscription to get the magazine in the mail. They would also be able to have full access to them online. They even mention where you can find the magazines in stores, such as, Whole Foods or Publix. They have an "advertise with us" page on their website as well. They contiue to mention that the Clean Eating magazine is an excellent platform to reach a passionate, affluent audience interested in pursuing a healthy lifestyle through the food and products they buy. They also state that they have great content in both the printed and online magazines and that Clean Eating is a trusted resource for healthy recipes, interesting tips and distinguishing eating and cooking ideas not found anywhere else. They also said that they offer a multi-platform advertising approach to assist their company in delivering its marketing and brand messaging to their targeted audience.
The form of media that they use is a large variety, They use print and digital. For my magazine, I would market it through my website and social media pages. I think this is a smart way to advertise it because technology has become such as huge advancement and with our generation everyone is on social media or uses the internet. Also, technology is easily accessible and cheaper than print.
They even have a website that specifically uses marketing strategies. It is an "aimmedia" page and on it they give a description and list their aims of the magazine and then have several links including, media kit, visit website, contact, subscription help, and subscribe.
On their Instagram page they have pictures of the meals that the people can make. They state what the meal is and they tell the audience that if they want to see the recipe they have to click the link in their bio to go onto their online website. This is a good strategy to use because then there is more of a chance that they will get a subscription to the magazine.
They do the same thing on their Facebook page.
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