Target Audience Research Magazine 1
Target Audience:
Age: My magazine can target a large range of people because anybody could be interested in a healthy eating recipe magazine. Typically, I would say people who are 20 and older and are cooking for themselves. Mothers would be targeted especially, since they are always trying to find new recipes to make for their family.
Gender: Generally it would be women, but men who like to cook could also be targeted.
Geography: The magazine would mostly be targeted to people who are able to speak English. Mostly, sold in America, but could be sold in other places like Canada.
Income Level: The magazine price would be an average price ranging from 10-15 dollars. However, to make the actual recopies in the magazine would require you to be able to buy lots of ingredients. Mainly, this would just target anyone who has a decent income and is able to support themselves and has enough money to buy these ingredients and make the meals for themselves.
Education Level: They don't have to have a certain education level. Mothers who typically do pick up this magazine would probably have gone to college already and gotten their Bachelors degree.
Overall, since it is a healthy eating magazine it can target groups of people who just want to eat healthy or people who already eat healthy. It can also target any food lovers or people who just want to learn how to make some new recipes. Personally, I believe people who are looking to have a healthy diet, lose weight, and mothers would be the most represented group.
Magazine 1:
Eating Well magazine has their own website.
EatingWell has been at the forefront of the healthy-eating movement for more than 25 years. On their website they state that their "science-based journalism helps readers make better-informed food choices." They have easy-to-follow meal plans which are designed by registered dietitians and food experts to help you lose weight, eat clean, get more fiber, go vegan, vegetarian and more. At EatingWell, their mission is to help make healthy happen every day. They provide the inspiration and information people need to make healthy eating a way of life. Their experts offer delicious recipes, balanced nutritional advice, thought-provoking stories and new ways to make healthy choices more exciting. They publish authoritative, science-based nutrition articles and high-quality recipes. This shows that their target audience can be a wide range of people. They want to target people who just want to eat healthy and people who want to lose weight.
They advertise their magazine in print and digital editions, website, cookbooks, videos, engaging social media channels, e-mail newsletters and a frozen-food line. They have several social media platforms, such as, Facebook, Instagram, Pinterest, and Twitter.
Their Instagram, page is filled with videos, pictures of food, and recipes. This marketing technique helps them reach the people who go on social media. They have a pretty large following and their bio is well written and a good way to advertise themselves. It says, "Where good taste meets good health. Share your photos with us by tagging #eatingwelleats." They even let the audience interact with them and share their own ideas.
Overall, they have the same target audience as my magazine because we both want to target people who are looking to have a healthy lifestyle and we both want to provide the best tools to do so. They are able to target this audience by using all these marketing strategies. They use many forms of media to market their magazine and target their audience. For my magazine I would want to use social media and websites to market my magazine.
Age: My magazine can target a large range of people because anybody could be interested in a healthy eating recipe magazine. Typically, I would say people who are 20 and older and are cooking for themselves. Mothers would be targeted especially, since they are always trying to find new recipes to make for their family.
Gender: Generally it would be women, but men who like to cook could also be targeted.
Geography: The magazine would mostly be targeted to people who are able to speak English. Mostly, sold in America, but could be sold in other places like Canada.
Income Level: The magazine price would be an average price ranging from 10-15 dollars. However, to make the actual recopies in the magazine would require you to be able to buy lots of ingredients. Mainly, this would just target anyone who has a decent income and is able to support themselves and has enough money to buy these ingredients and make the meals for themselves.
Education Level: They don't have to have a certain education level. Mothers who typically do pick up this magazine would probably have gone to college already and gotten their Bachelors degree.
Overall, since it is a healthy eating magazine it can target groups of people who just want to eat healthy or people who already eat healthy. It can also target any food lovers or people who just want to learn how to make some new recipes. Personally, I believe people who are looking to have a healthy diet, lose weight, and mothers would be the most represented group.
Magazine 1:
Eating Well magazine has their own website.
EatingWell has been at the forefront of the healthy-eating movement for more than 25 years. On their website they state that their "science-based journalism helps readers make better-informed food choices." They have easy-to-follow meal plans which are designed by registered dietitians and food experts to help you lose weight, eat clean, get more fiber, go vegan, vegetarian and more. At EatingWell, their mission is to help make healthy happen every day. They provide the inspiration and information people need to make healthy eating a way of life. Their experts offer delicious recipes, balanced nutritional advice, thought-provoking stories and new ways to make healthy choices more exciting. They publish authoritative, science-based nutrition articles and high-quality recipes. This shows that their target audience can be a wide range of people. They want to target people who just want to eat healthy and people who want to lose weight.
They use tons of persuasive techniques to get customers. On their website they use lots of adjectives to describe their magazine and the lifestyle the customers can have. They also use luring pictures in their magazines so the customer will be attracted to the picture and want to try that meal. They state that they have really good nutritionists and chefs and they also state all the rewards they have won. This also lures the customer into trusting the website and magazine and possibly getting a subscription.
Here is one of the covers of their magazines. They put lots of color on it and have healthy food on the cover to immediately catch the eye. The text on the cover also lures the customer into wanting to buy the magazine.
They advertise their magazine in print and digital editions, website, cookbooks, videos, engaging social media channels, e-mail newsletters and a frozen-food line. They have several social media platforms, such as, Facebook, Instagram, Pinterest, and Twitter.
On their Facebook page, they post lots of videos showing the audience step by step on how to make the recipes. They also provide other useful information to the audience, such as, tips or facts. In the screenshot above it shows that they are marketing their magazine with celebrity appeal. They have Drew Barrymore on the page and a title under it.
Their Instagram, page is filled with videos, pictures of food, and recipes. This marketing technique helps them reach the people who go on social media. They have a pretty large following and their bio is well written and a good way to advertise themselves. It says, "Where good taste meets good health. Share your photos with us by tagging #eatingwelleats." They even let the audience interact with them and share their own ideas.
Overall, they have the same target audience as my magazine because we both want to target people who are looking to have a healthy lifestyle and we both want to provide the best tools to do so. They are able to target this audience by using all these marketing strategies. They use many forms of media to market their magazine and target their audience. For my magazine I would want to use social media and websites to market my magazine.
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